Italina Ornament (Zhongshan) Co., Ltd. is located in Tanzhou Township, Zhongshan, Guangdong Province by the charming South China Sea, operating the 50,000m² Italina Ornament Industry Park. It was founded in 1995 with sole investment by Italina (Holding). Both of these 2 companies are affiliated to Italina (Holding) Ltd.
　Headquartered in Hong Kong, Italina (Holding) Ltd. is a multi-industry corporation committed to jewelry business while operating projects of tourism, metals and plastics, surface finishing and automobile accessories. It owns many subsidiaries in a variety of industries in China, including Italina Fashion Ornament (Zhongshan) Co., Ltd., Tai Hua Tourism Industry Co., Ltd. (Italina DIY Zone), East Asia Light Industry Co., Ltd., Oriental Ornament Factory Co., Ltd., Dong Sheng Metals and Plastics Industry Co., Ltd., Aoma Industry Co., Ltd., Oriental Xinye (Zhongshan) Surface Finishing Technology Co., Ltd. and Dongjun (Zhongshan) Automobile Accessories Co., Ltd. Its business operation worldwide is divided into 3 major regions: Hong Kong, Macao & Asia Pacific, exclusive of mainland China, is the heart of management and takes charge of administration as well as Asia Pacific business development; Europe & America is responsible for business management in the Europe and America market; China (mainland China) is the manufacturing center and runs sales activities in the mainland China market.
　 Of high prestige in the industry, Italina Fashion Ornament (Zhongshan) Co., Ltd. is one of the biggest ornament manufacturers in the world and the leading player of ornament making and marketing in the Asia Pacific area. After years of operation and development, it has grown into a large famous ornament company integrating R&D, manufacturing and marketing. The company now hires up to 4,000 employees for production in the industry park, and 1,500 and 1,000 respectively for domestic and overseas R&D and marketing. Standing in order amidst beautiful landscape and against the background of white clouds and blue sky, the workshops in the industry park look just like gorgeous jewels.
　Italina, our lead brand that was first registered in Hong Kong, is the best mature brand of the company. We endeavor to shape Italina into a trendy ornament brand that features Fashion and Focus, introducing stylish works of famous Italian designers to make most of Italina items shining alloy or silver ornaments for middle or high level consumers. Since entering the mainland China market, we have set up stable sales networks in major cities, where sales counters or sales points are opened in well-known shopping centers. Distributors are deployed in many secondary cities. In total there are over 500 special counters and more than 80 specialty stores. In the consumer survey about ornament brand awareness conducted by the authoritative international market research agency AC Nielsen in Shanghai, Beijing and Guangzhou in 2004, Italina had the highest recognition among qualitative consumers, scoring up to 100%.
　With great support from Zhongshan government, we set up Technical Center in 2003 in pursuit of ornament research and development. We adhere to the tenet of Prevent Pollution, Protect Environment in plating, the process we pride ourselves on in the industry. In addition to the use of advanced plating test equipment (including atomic absorption spectrophotometers and X-ray spectrometers) and non-nickel plating treatment technology, the plating process is well controlled to ensure good plating quality by salt mist test, sulfur vapor test and the nondestructive and accurate gold plating test through the rigorous plating solutions control system. We are known in the industry for advanced plating equipment, solid plating technology and rigorous process control, and among customers for environmentally friendly ornaments of long life and fine stability.
　Italina Ornament (Zhongshan) Co., Ltd. specializes in making exquisite, fashionable ornaments with advanced measuring instruments and equipment imported from USA and Switzerland, process, materials and management system introduced from Italy and France, and creative concepts and ideas of designers from Europe, USA, Hong Kong, Macao, Japan, Korea as well as mainland China. We use superb techniques to produce a great variety of items, of which sterling silver, alloy and other metal ornaments are the most typical. There are 18 kinds and over 10,000 styles of trendy items including finger rings, earrings, necklaces, brooches, hair ornaments, bracelets, ankle laces, waist chains, watches and compacts. Italina Fashion Ornament (Zhongshan) Co., Ltd. is the only one partner that the Austrian crystal giant Swarovski has selected for its IB program in China. Italina ornaments are even more resplendent and valuable exquisitely beset with Swarovski’s unique 12-facet crystal products.
　Respond Fast, Keep Pacesetting is the tenet that Italina Fashion Ornament (Zhongshan) Co., Ltd. sticks to in R&D. R&D activities are carried out by virtue of technical innovation and design innovation. The concepts of Market-Oriented Technical Innovation and High-Quality, High Value Added Design Innovation are upheld from the introduction of technologies and human talents to independent innovation by integration of domestic and overseas resources. We aim at trying the fashion by technical innovation and then lead the fashion of the industry. In the course of implementation, our R&D team participates regularly in Swarovski’s theme design press conferences; we worked together with Shanghai Donghua University to set up Donghua Research and Design Center and sponsor regular R&D exchanges and design contests; in our DIY industrial tourism project (the first theme cultural park in China), we present ornament design and making process to allow tourists an understanding of ornament history and culture and inspire them for creative thinking, launched the new model of experience marketing Do It Yourself and brought our trendy ornaments further in both domestic and overseas markets.
　Our quality policy is Exquisite Work, Quality First, Innovative Development and Beyond Expectations. The company introduced the ISO9001: 1994 international quality management system in 1999 and was certified by SQCC in September 2000 so that the organization is fully in compliance with international standard in design, procurement control, production management and other respects. The conversion of the quality system to ISO9001:2000 version was completed in April 2002. By virtue of the establishment and improvement of the quality system, a professional audit team has been built up to make sure the requirements of the quality standard are met in all areas of operation and the customer focused management concept is fully realized, raising our customer satisfaction index in successive years.
　We feel proud that Italina Fashion Ornament (Zhongshan) Co., Ltd. has made 5 Firsts in China’s ornament trade that ensure the strong influence of the company and its brand in the industry and among consumers. Italina is the first company that sells ornaments over special counters in department stores in China, the first ornament company certified to ISO quality management standard, the first ornament company that works with Swarovski to roll out its IB program in China, the first fashion ornament company that set up a ornament culture theme park in China, and ranks first in ornament brand recognition in China according to the survey conducted by the authoritative international market research agency AC Nielsen. Italina Fashion Ornament (Zhongshan) Co., Ltd. carries out interactive cooperation with many international brands on the strength of its own advantages in R&D and brand as well as mature sales network at home and abroad. It is definitely the best partner whether in brand interaction or OEM ordering. Selling products to the United States, Italy, Britain, Australia, Southeast Asia, Middle East and South America, we are the official manufacturer and partner of many international brands, including P&G, Olay, Mcdonald’s, Shiseido, Mary Kay, Pepsi-Cola, Triumph, Nokia, Siemens, Philips, MeadJohnson, Seiko, China Mobile, Xiaokang, and Artistry.
　Italina Fashion Ornament (Zhongshan) Co., Ltd. instills the fashion idea into all areas and levels. We aim at providing top stylish ornaments and making the famous brand among peers. The workforce with strong dedication, solidarity and responsibility has established a fine image of the company and laid a solid foundation of its continuous growth. With stress laid on long-term training of employees and development of talents, a highly competent and highly united team and a system that promotes self-motivation, self-discipline and boosts the growth of talents have been established, providing strong support to the company’s continuous development and efficient operation.
　Italina set up Dongjun (Zhongshan) Automobile Accessories Co., Ltd. covering an area of 80,000m² in Shenwan Township, Zhongshan. Registered with the approval of Zhongshan Environment Protection Bureau, Foreign Economic Relations and Trade Bureau and Industry and Commerce Administration, the large surface finishing and processing center to be built with joint investment from East Xingye (Hong Kong) Technology Co., Ltd. and Zhongshan Guzhen Economic Development Co., Ltd. will be located in Guzhen, Zhongshan covering 135,000m² with a workshop floor area of 120,000m².
　All Italina employees will continue endeavoring in concert to deliver the brilliancy of a world-famous brand of the 21^st century!
　Italina will be enjoying a more glorious tomorrow!